Diamonds in the Rough

Remember in the beginning of your adulthood, what it was like when the world was your oyster and every day was filled with the possibility that you were moving toward what you were meant to be?  We looked to our teachers, some of them were formal educators and others were people we met along the way whom we admired and strived to be like saying to ourselves, “someday, that is what I would like to be”.  

As we get older and more successful it is easy to forget those people who really changed our lives and helped us see there was more to us than we knew ourselves to be at that moment of our lives. and managed see a bigger picture assisting us to harness our potential.

It is easy to overlook our everyday contributions to our team and sometimes in our culture where celebrity and being famous – just for the sake of being famous, is exalted we often forget what it is which makes our lives important.  The mark we leave on others and what we teach them through our interactions and the time we spend devoted to the success of others is really one way to last the test of time and create a legacy.

So how do you do you carry this through for your salon?  You can start by inspiring others by what you can teach them.  Doing so can take many forms.

Sell Yourself Without Selling Your Soul

Could your beauty business benefit from the tried and true strategies of effective marketing?

Then look no further than Sell Yourself Without Selling Your Soul by Susan Harrow.

Join Harrow, a thirteen-year veteran of the public relations business, as she blends illuminating personal anecdotes and wisdom of famous spiritual, historical, and political leaders with her own unique marketing system.

In Sell Yourself Without Selling Your Soul, you’ll learn the formulas that professional publicists use to produce winning marketing plans.  You’ll also get insider secrets to help you to boost your business’ public image overnight!

Sell Yourself Without Selling Your Soul is regularly priced at $19.95, but is now available through YBN for the low price of $14.95–that’s a savings of $5!

Click here to take advantage of this great offer!  Quantities are limited!

How to Attract More Male Clients

Could your business benefit by garnering a new client base?  If so, you might consider marketing to an often-neglected patron: the male consumer.

The female to male ratios within salons and spas are still incredibly imbalanced.  Many men stray away from beauty businesses altogether, oftentimes in effort to avoid the metrosexual stigma associated with them.

If you’re interested in marketing your salon or spa to attract more male clients, you must first identify the type of men that your business can cater to.  After you decide exactly whom you will be appealing to, you can follow these three strategies for expanding your male business:

Keeping Your Staff Motivated

Tough economic times make it difficult to stay positive, especially from a business standpoint.  While the beauty industry remains buoyant, it is crucial to keep your team motivated during this fiscal slump; failing to do so will undoubtedly prove detrimental to your business.

There are many things that you can do as an owner to boost your team’s morale.  For starters, concentrate on what you and your employees do best.   Stay focused and try to not let outside influences become a distraction.

If the purpose of your business is to make your client’s look and feel good, then make sure that you are doing just that.   Don’t forget that your client’s are feeling the economic strain as well, and they are counting on you and your team to divert their attention for the duration of their visit.

All You Need is Love!

Are your clients tired of flowers and candy?  Then offer them something more indulgent this Valentine’s Day.

Whether it be a sweet deal for one or a romantic day of beauty for both, creating a special escape for your clients is sure to be something they’ll love!

Can’t think of any tempting treatments to offer?  Consider creating specialty services in tune with the holiday.

Discounted services for couples are a great way to convince clients that two treatments are better than one!  Whether it be his and hers hair styling, couples conditioning treatments, or even the tried and true massage for two, make the most out of this lovely holiday and show your clients some love!

Grammy Hair

As The Chair Turns

Do you have the skills to achieve greatness?

Whether you are a salon owner or an employee, a seasoned stylist or a beauty school student, As the Chair Turns by Kathy Jager can help guide you through your journey to accomplish goals in both your personal and business life.

Within these pages, you will find encouraging insights that will help you to understand the nature of our business and inspire you to enjoy the ride.

As The Chair Turns is regularly priced at $24.95, but is now available through YBN for the low price of just $14.95–that’s $10 off!

Click here to take advantage of this great offer!  Quantities are limited!

How to Tell Someone That They Need a New ‘Do!

There she is, sitting across the room with that bleached blonde fried out mullet that some one told her looked good…. 20 years ago!  Well not even then!  What do you do?

Being a professional do you say something?  Do you honestly think she likes it?  Or maybe nobody ever asked her if she was interested in something new!

Sometimes a client continues to get the same old hairstyle year after year because that is what their lifelong hairdresser keeps giving them.  They never asked if he or she would be interested in changing their look.

Indulge Yourself

YBN has created monthly eMarketing promotions that you can offer to your entire clientele!  Each promotion is professionally created, and includes an entire kit to help boost revenue at your salon or spa.

Each monthly marketing promotion includes instructions, marketing flyers, shelf talkers, postcards, tracking sheets, log sheets, and stationary.  Additionally, easily customizable flyers, postcards, and shelf talkers are included for you to brand with your own business name or logo.

This month’s promotion is a retail campaign designed to get your clients on board with professional beauty products.  By giving clients a 25% discount on their second purchased item, you can help ease the transition from their current drug store system to a professional beauty regimen.

YBN Users, log in and click here to download the current monthly promotion.

Non-YBN Users, click here to purchase the current monthly promotion from our online store!

Show Your Clients That You Care!

Are you taking that extra step to show your clients how much they really mean to you?

The easiest way to let your clients know that you care is to tell him! Contacting your clientele on a regular basis helps to build a professional rapport, as sets you apart from the competition.

There are many occasions to keep in touch, including:

• Appointment Follow-Ups. Call clients one to two days after their appointment to follow-up with them. This will give you an opportunity to find out how they feel, as well as address any questions or concerns.
   
• Birthdays. Sending clients a quick note or calling to wish them a happy birthday is a great way to show them that you have a vested interest in their lives.
   
• Client Anniversaries. Client patronage should be highly valued in the beauty industry. Thanking your clients for staying with you through the years is a special way to remind them that you truly value them.