Your Beauty Network's Blog

Tax Strategies for Booth Renters

November 29, 2009 · Leave a Comment

When beginning your career as a booth renter, the total undertaking can seem overwhelming.  No longer do you have a support staff guiding you along the way; instead, you’re in charge!

From products and supplies to lists and schedules, becoming your own boss can produce an endless amount of responsibilities that you will instantly become liable for.  Although being your own boss is a great deal of work, many compensations result from it.

Perhaps the most advantageous aspects of being a booth renter are the ability to write off your business expenses.  The majority of things that you purchase for your business can be used as a tax write off.  For a more comprehensive outline, it may be in your best interest to hire an accountant.  However, below is a basic guideline for what you can write off as an independent booth renter. Keep reading →

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Do You Have the 5 Secrets?

November 28, 2009 · Leave a Comment

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Increasing Staff Productivity in the Beauty Industry

November 27, 2009 · Leave a Comment

The best way develop your business is to work smarter, not harder.  However, applying this principle is incessantly easier said than done.

Expecting the most out of your staff isn’t enough—they need to expect the most out of themselves.  By implementing strategic systems and structures in your business, you can afford them the opportunity to truly excel.  If you want to increase productivity in your business, you need your staff to want the same.

Take the time to talk to your staff and find out their commitment to your business.  The first step is to find out what they think about your business.  Ask about their likes and dislikes, and anything they’d improve on. Keep reading →

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What Are You Thankful For?

November 26, 2009 · Leave a Comment

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Building Stellar Customer Service Skills

November 25, 2009 · Leave a Comment

Did you ever stop to think of why you return again and again to your favorite restaurant?  Was it the food, the variety of choices, the ambiance that made you feel comfortable?  Or was it the whole experience from the moment you walked in the door, until the moment you said “see you next time?”

One of the greatest complements you can get from a guest whether they come to your restaurant or your salon is that they… leaves with a smile and returns with a friend!

That confirms that you had done everything in your power to satisfy the guest’s individual taste with a made to order experience.  It shows that you have captivated your guest by offering them the best of the best service with a spirit that they want to come back to. Keep reading →

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I Just Had My Best Week Ever!

November 24, 2009 · Leave a Comment

“I have been open one year and just had my best week ever after using YBN’s online appointment book and marketing tools.  My clients are responding!  I can’t wait to see the results for NEXT WEEK!”

– Maria, Salon Owner and YBN User
Alabama, USA

Want results like this–click here and get started today!

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Expanding Your Clientele to Sustain Profitability in a Challenging Economy

November 23, 2009 · Leave a Comment

Remember the days when a stylist could succeed on walk-in business alone?  Times are tough, and beauty professionals are constantly in competition to gain and retain their clientele.  If your business isn’t thriving the way that it used to, it might be time to reevaluate and recreate your business strategy.

 

If your existing client-base is extending the time in between their appointments, then growing your clientele is the only way to sustain profitability.  While direct mail and print advertisements were once industry-standard staging schemes, creating a digital presence has become the most cost-effective way to market yourself and your business.  

 

The more you put into promoting yourself, the more your clients will identify you as an industry leader. Keep reading →

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Creating a Look Book to Build Your Business

November 21, 2009 · Leave a Comment

No longer can reputation and know-how sell you in the salon and spa industry—we are living in a visual world.  Even if your prior work experience and references outshine the rest, there is one thing that will exceedingly elevate your business: a look book.

The foundation of a look book is to create photographic representation of your ability to turn the regular into the remarkable.  Aside from proving beneficial from an interview standpoint, look book’s are crucial to building up your repertoire.  They offer current clients and prospective patrons instant access to you and your body of work. Keep reading →

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That Thing You Do

November 19, 2009 · Leave a Comment

Congratulations are in order, in case you didn’t notice!

Did you know you just survived one of the toughest economic years ever on record?  There may be losses yes, but you are still here making a stand that men and women take time for themselves, celebrate who they are, and you enhance each and every person’s beauty you touch!  Not too bad, huh?

As a salon professional, do you ever wonder about the effect you and the services you perform have on your clients’ lives?  This is a huge area of the beauty industry that often is left forgotten in the business world.

We get caught up in the ways we address artistry, new products, sales techniques and technology; then we forget to celebrate the great aspects of this industry and the larger effect it has on those we serve. Keep reading →

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Salon Stardom in an Online World

November 18, 2009 · Leave a Comment

Using the web has leveled the playing field for many small businesses allowing them to reach their clients in ways they never would have dreamed of a decade ago.

What you need to know as a beauty professional to navigate your way through the web and by growing your business is constantly changing and there are a few pointers that I would recommend for anyone getting ready to jump in with both feet! Keep reading →

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